ABSTRACT
Adequate nutrition has become a priority for the psychologically and emotionally affected population, especially those under stress due to quarantine and people affected by Coronavirus Disease in 2019 (COVID-19). However, records on eating behavior variations due to Brazil's pandemic are still incipient, and it is crucial to know and identify frequent incentives that arouse interest in a class of products. Therefore, this study aimed to analyze the final consumer behaviors and the consumption influence of citrus fruits and their products, as a vitamin C source, in the COVID-19 pandemic in Brazil. By applying an online questionnaire prepared on the Google.. Forms platform, a survey was conducted with the voluntary participation of 546 unidentified respondents. The answers obtained made it possible to trace the participants' sociodemographic characteristics and consumption habits. According to the interviewees, there was a predominance of adults between 25 and 34 years old, female, single, living in the Southeast macro-region, and people with a master's and doctorate. level education. With the onset of the COVID-19 pandemic, most of the population interviewed did not change their consumption of citrus fruits and their products, but the place of purchase changed, possibly due to social isolation. Marketing is of fundamental importance in the Brazilian citrus industry, which is facing the challenge of encouraging a healthier diet and searching for expansion of the fresh fruit market.